Volume 3, Issue 1, March 2019, Page: 10-16
Marketing and Promotion of E-journal in Academic Libraries in Tanzania
Joseph Cassian Pessa, Institute of Social Work Library, Institute of Social Work, Dares Salaam, Tanzania
Received: Jan. 15, 2019;       Accepted: Feb. 21, 2019;       Published: Mar. 15, 2019
DOI: 10.11648/j.ajist.20190301.12      View  81      Downloads  17
Abstract
This paper examines promotion and marketing strategies used by academic libraries in Tanzania to make users aware of the availability of e-resources. To collect data, this study used survey. Data were analyzed using an Independent T-Test and One-Way MANOVA using SPSS Version 16. Documentary review of secondary data related to the study was done. Major findings of the study revealed that e-journals are being used in Universities and Colleges in Tanzania despite the various challenges. Various marketing strategies such as use of OPAC, the Web 2.0 and others were used for informing users about a range of available e-resources in academic libraries and thus promoting their access and use. Finally, the recommendations for enhancing the marketing of e-resources are given.
Keywords
Electronic Resources, E-journal, Marketing, Library and Tanzania
To cite this article
Joseph Cassian Pessa, Marketing and Promotion of E-journal in Academic Libraries in Tanzania, American Journal of Information Science and Technology. Vol. 3, No. 1, 2019, pp. 10-16. doi: 10.11648/j.ajist.20190301.12
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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